Hedvig

With Hedvig I worked on some social media posts and ads for two different campaigns, one being directed to university students around Sweden and the other one focusing on a slightly more mature audience based around Stockholm.

The theme of the Stockholm campaign was to compare the benefits of Hedvig to the well-established insurance companies, while the student campaign invited young people to consider buying insurance in the first place.

Part of the student campaign was to make Hedvig's real-life stickers into animation, playing around with all kinds of crazy situations and scenarios students might get themselves into.